![]() ![]() But for better or worse, color affects the way people react when they first encounter your company. People make a subconscious judgment about an environment or product within 90 seconds – and between 62 and 90% of that assessment is based on color alone!Īs a small business owner wearing many different hats, color may not be front of mind when developing your brand and marketing materials. ![]() Color plays a much bigger role in influencing what we purchase than you might think!Īmazingly, 84.7% of people said that color was the primary reason they bought a particular product. Whether you’re a marketer or a consumer, knowing the power of color psychology can help you make better decisions. Colors evoke emotions, moods, and feelings. ![]() Powerful psychological cues are triggered when we view different colors. Whether you’re choosing colors for your brand, your product launch, or your email marketing campaign, consider the impact of color. So you can pick brand colors that send the right message about your business.Īnd I’ve included 10 colorful infographics you’ll want to pin to Pinterest! Enjoy. We’ll cover all that here, including which colors top brands use, and tips on color theory and combining colors. Wondering how color influences marketing and sales? Trying to pick your best business colors?Ĭurious about the psychology of color in branding? ![]()
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